The TikTok Generation of Pet Parents: What Clinics Need to Know

The next generation of pet owners is here—and they’re doing things differently. Gen Z now makes up nearly 1 in 5 pet owners globally (EzyVet, 2024), and their expectations are changing the pet care landscape in ways the industry can’t ignore.

These new pet parents treat animals as family—sometimes even as children. According to SGK (2024), over 76% of Gen Z and Millennials see their pets as part of the family, with many planning life events, travel, and even housing around their animals. Clinics now see pet names on birthday cakes, dogs in prams, and “paw-rent” guilt after a missed walk.

But their needs go deeper than emotional connection. Gen Z expects seamless, personalised experiences across every service—including veterinary care. According to Morgan Stanley’s 2030 Pet Care Outlook, the demand for digitally managed pet health records is growing rapidly. Yet most clinics still heavily rely on manual printouts and paper-based discharge instructions. 

Gen Z are true digital natives— pets are increasingly visible on social media. According to Mars Petcare (via The Content Architects, 2016), 65% of pet owners share posts about their pets at least twice a week. For veterinary clinics, this creates both opportunity and pressure: to build trust digitally, deliver engaging education, and offer modern, mobile-first experiences.

BCG (2025) highlights that personalisation is no longer optional—it’s the future of care. From chronic disease tracking to tailored treatment plans, today’s pet parents expect data-backed tools and seamless digital interactions.

Woofya is built for this future. Our platform enables clinics to deliver personalised, digital-first post-consult care—from interactive post-consult care plans to real-time recovery tracking—helping veterinary teams engage younger pet owners with confidence, while driving better outcomes and stronger client relationships.

📅 Want to prepare your clinic for Gen Z clients?
💬 We’re inviting industry leaders into a true co-design process—forming an advisory group and actively gathering feedback at every step.

Reach out to Woofya at [email protected].